Excellent article. In the past month I have been to both a dollar general and Five Below in Chicago and Bloomington Illinois. The dollar generals were both pretty gross, very few ppl inside and a poor selection, both the one in Chicago and Bloomington were in crappy run down plazas.
Five Below in both Chicago and Bloomington were packed (with a varying demo, alot of the customers in the Chicago store were speaking spanish) and in much nicer plazas, next to Homegoods, Bath and body works, Old Navy etc; I know Im comparing apples and oranges as Dollar General has more items like food, but in both towns there are Aldis which the “price sensitive demo” frequents for food. In my opinion I see Dollar Generals as being a thing of the past in a few years.
According to DG's management, their customer base usually has a household income of around $40k. And they are loosing this customer base to because of weaker volume mix in their inventory SKU's. DG has become more of a turnaround play at this point.
Excellent article. In the past month I have been to both a dollar general and Five Below in Chicago and Bloomington Illinois. The dollar generals were both pretty gross, very few ppl inside and a poor selection, both the one in Chicago and Bloomington were in crappy run down plazas.
Five Below in both Chicago and Bloomington were packed (with a varying demo, alot of the customers in the Chicago store were speaking spanish) and in much nicer plazas, next to Homegoods, Bath and body works, Old Navy etc; I know Im comparing apples and oranges as Dollar General has more items like food, but in both towns there are Aldis which the “price sensitive demo” frequents for food. In my opinion I see Dollar Generals as being a thing of the past in a few years.
According to DG's management, their customer base usually has a household income of around $40k. And they are loosing this customer base to because of weaker volume mix in their inventory SKU's. DG has become more of a turnaround play at this point.
Everything fine with you Guasty? Been a while since the last article....I hope you are doing well